Step 4: Launch to End-Users!

Launch to Your End-Users!

CREATE POINT > PLAN AND DESIGN > START INTEGRATION > LAUNCH TO END-USERS!

Step

Description

Skillset

Approx Duration

4. Launch to End-Users!

‚Äč

  • (Conduct an initial pilot)

  • Fine-tune point economics

  • Incorporate more use cases

  • Assess impact on KPIs, e.g. NPS and Rentention Rate

Non-technical

Project dependent

1. Follow the customer success roadmap

Profit from a wide range of best practices in the loyalty field. Incorporate as many tips as you can to make sure your loyalty program will be a success.

2. Fine-tune point economics

  • Is the supply of points sufficient?

  • Are the actions and point rewards right? Should point rewards be more or less?

3. Incorporate more use cases

Following an initial launch, you can rollout to additional customer segments and incorporate more use cases. If you would like to brainstorm on potential use cases, contact us at [email protected]

4. Assess impact on KPIs e.g. NPS and Retention

  • Are goals and objectives being met?

  • Is your loyalty program having a material impact on customer engagement and satisfaction?